If you haven’t been paying attention, Debtbeat rule number two is Spend Less, but that’s easier said than done when we have been programmed to make cash registers go ka-ching whenever we see something new, shiny, cool or hot.

Without a little help from our friends we’re as good as toast. That’s where the pig comes in.

FeedthePig.org (as in piggy bank) is the online home of a personal finance campaign sponsored by the American Institute of Certified Public Accountants (AICPA) and Ad Council. Their mission is to help young Americans understand the value of saving and their advice is applicable to young Americans of all ages.

You may have seen their “spokespig” Benjamin Bankes in one of several TV commercials like these.

The site offers savings tips cross a wide spectrum of everyday spending, including surprising topics like makeup and happy hours.

Some of the other features include:

• Choosing a personality similar to yours in the Me Save? tool then selecting spending habits you want to change.
• Syncing your Feed the Pig profile with Facebook or iGoogle to track what you can save over time.
• Finding out how much you can save no matter what course your life takes in the 5% Challenge.
• Learning more about the psychology behind money habits.
• Forums for talking to others about how they save.”
• Seeing more TV and radio spots.
• Links to their companion site, 360financialliteracy.org, which has advice for people at all stages of life.

You can follow the pig on Twitter, MySpace and Facebook.

So bookmark Feed the Pig and check in often to jump start your savings and learn more ways to keep more cash in your pocket that can be used to get out of debt.