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Mortgages by Google?

To anyone who’s used a computer in the last five years, it’s well understood that Google is the dominant player in the Internet search game.  So much so that the company’s name is now  a verb, synonymous with looking up something online.

Google has also extended it’s reach to location-based services like Google Maps, hosted email with Gmail, web browsers with Chrome and a heck of a lot more.

Not to mention that I recently told you how to avoid harassing debt collection calls by using Google Voice.

Now there’s a rumor that Google is going to getting into the mortgage game.  Not directly as a lender, but Google is planning to offer mortgage loan quotes if allegations in a lawsuit recently filed by the website LendingTree are to be believed.  LendingTree is suing its partner company Mortech, claiming that the company is contracting with Google to create a service that will rival LendingTree’s business model.

LendingTree goes so far as to claim that they’ve seen screenshots of Google’s new service, making it more likely that a launch is not too far off into the future.  This isn’t much of a stretch, as Google already offers real estate listings integrated into Google Maps.

Google has been a game-changer in just about every business it’s entered into.  If Google can help consumers get the absolute lowest rate for mortgage loans using their search technology and business clout it will be a welcome tool for purchases and refinances.  These developments will be interesting to watch, and Debtbeat will.

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